For those who have not found the Russian translation in electronic form and can not read, listen to the English version, or does not know whether to spend time on it, I spent time on it to make a brief statement.
The guys famous, successful, and what is most interesting:.
- They are very small ( less than 20- man);.
- They are mega- profitable;.
- They have a wide international business (more than 3 million users).
I largely agree with them and therefore want to give a brief list of some items, which are important to keep (completely arbitrary account, so do not look below the quote, they are not there ). These are things that need to know BEFORE you go to do something with my life and start a business.
Drive in on reality. These phrases, ... On this score should be and forget about it. The world is changing so rapidly that there is a lot of examples of how seemingly violated the basic laws. It's all propaganda. What do you need a sales department that you need a contextual advertising that you need an office, you need to hire people that need a start-up capital. Any such phrase that comes to mind you - you should also immediately be deposited under the slogan ... Ignore the reality and try to do what you want.
Try to find work items. Your task - to find a successful moves. things work. You can try, make mistakes, but do not forget that you can not learn from mistakes, you're looking for a way to success on the touch. By focusing on bugs ( well, now I know how not to do ), you may not get an inch closer to, to know WHAT the fuck to do?.
Planning - this is rubbish. Planning is important only from the point of view that as a process, it forces to think through the nuances of the future. And the garbage, that type of 3 months and 3 days will be ready this is - DOES NOT WORK. Although many. PMBOK. published) )) Instead of beating the wall and to achieve the planned match in the real, it is better to treat the plan as a list of guesses and assumptions, and try in every single moment to consider not planned, but the real situation and it is taken into account when making decisions. Yes, from this plan may change, but the result may be better.
Do not make yourself an idol of growth. Everywhere is falling on us to promote that success, it's when a lot of. Most of the company. Many staff members. huge office. buildings. ships. Porahody. Golden toilet. Nafig )) Here's to you personally want it? . You do not think that much more fun to create a small company that will bring you lots of money and fun to manage it? . signals. show humanity by their example.
Workaholism - this is bad. I worked in a company where employees feel loyal to only those who worked the longest. As a result, they did whatever they drank vodka, classmates sat in until it stops, and the next day reported what the terms of the problem and how do they stay long because of it till late. CREATE THEIR OWN THEM. There is a need for hard workers when management believes it is a feat, and there on their own - is that they want to consider themselves damn Hero. To hell ).
The illusion of business as a training for elected. It's time we all forget that the entrepreneur - is a special talent of some special people. There is nothing sacred in this. In fact, you're just doing something for which you are paid. Just your brain is under the pressure of propaganda from the Soviet period. In school, you say that we should study well, to go to university, because otherwise you will not find work. The university should study hard to find a good job. At work, have to curry favor, to have increased. Since work can not go, because there is no pension and nothing would have. Unemployed people have nothing to eat. They can not do anything, because employers are omnipotent. All this garbage sit down in our brains, teachers, media, textbooks, media, neighbors, parents, and so on and so forth. We're just getting used to the fact that all is well. Force yourself not to believe! .
If interested, I will continue and will explain the position of the other books )) There are many more interesting )).
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