History of the Google logo

Ruth Kedar has created a Google logo in the version that became famous and known to everyone in the world (the first attempts were made to create a logo, one of the founders Sergey Brin, is rumored to be using Gimp'a ). Asked Ruth what initially appeared logo and that's what she said:.

I was teaching design at Stanford University (Stanford University) in 1999 when a mutual friend at Stanford introduced me to Larry Page (Larry Page) and Sergey Brin (Sergei Brin). They searched for a designer who will create their logo design and website, and I was asked to present some preliminary ideas. They liked my approach and design, in the end I was hired.
Google wanted to create a unique logo that would distinguish it from other search engines at the time (Yahoo, Excite, HotBot, LookSmart and Lycos), and to embody their unique vision of the search.
These other search engines are primarily commercial portals and then the search engines. Google would like to point out that the first thing a search engine. It offers fast, comprehensive and, above all, reliable search results. It was innovative, algorithmically complex yet easy to use search engine. Furthermore, Google as a brand was to reject all corporate, the usual.
These principles have been created many different versions of the logo, which differ in direction and style. With each new meeting, we took the best of all options for the logo, which eventually led us to the final version of the design.
In the end, was chosen as the famous logo of all, because it succeeds on many levels:.
He was playful and deceptively simple. Logo designed in such a way that seems almost not processed and is easy to read. The colors look like child's play, but clearly different from the structure and rules of the color wheel. Textures and shadows of each letter are made in an unobtrusive manner, which raises them above the page and at the same time gives a sense of volume. They are solid, but at the same time, they present the effect of lightness.
Times-Roman font was primarily the Internet at the time, and sans-serif fonts are used extensively in the press. I wanted the font readability and sought one that would meet the requirements that we need - is rather complicated, but at the same time with humor and randomness. The selected font was based on the font Catull, the old font from serif- family. Catull borrows elements from traditional writing instruments such as needles and a chisel with a modern twist. Search - this is something that requires us to look into the past. Therefore, the historical context font Catull seemed to us desirable, since they create a bridge between the old ...
At that time there were two points of view: either follow neveb giants, for example, Sun and SGI ( all the letters from the family of sans-serif, uppercase and fat ), or Yahoo, whose logo is raw little- liked as the logo for the Web. The design had to Google to break down these points of view and lead to something new, then Google and wanted to.